Themed “Malaysia – Faces of Success”, Malaysia Higher Education Fair – China 2007 is to be led by the Ministry of Higher Education, Malaysia. It features an interactive platform to be organized throughout the major cities of China covering central, southwest and northwest of China. These are either well- eveloped or time-honored cities highly regarded by the Chinese Government as the beachhead for the continuous development of the country. They comprise a high number of well-to-do families which are willing to send their children overseas for quality education.

Thus, Malaysia Higher Education Fair- China 2007 is timely held to serve as a gateway to attract students from China, especially to coincide with the Chinese academic year end in June whereby flocks of school leavers will be seriously seeking for advices and enrolment into tertiary institutions.

The demand for higher education, technical training and language learning in China is huge, making it a multi- billion marketplace. The reasons are as follows:

• In the traditional Chinese view, a good education for children is the first priority for a family.
• “One family, One child” policy in China leaves parents with strong desire to help their only child in getting a better education.
• Rapid economic development drives demand for manpower that are well educated and suitably trained.
• Large population induces fierce competition for the chance of higher education.
• Increased living standard in China makes overseas education more affordable.